Free Product Description Generator
Describe your product or paste its page, choose where you are listing it, and get three descriptions written to that marketplace’s format - bullet structure, length and tone all change. Each one comes back as formatted text and as separate bullets, ready to paste. No signup, nothing stored. The rest of the listing job: Image Compressor for the photos, Store Compliance Checker for the policy pages.
AI Product Description Generator
Enter a product URL or describe the product and get 3 description options tuned to your target marketplace's tone and format.
Need the title for this listing too? Try the Product Title Generator.
Once the listing reads well, check what it actually earns you - work out the Shopify Profit Margin Calculator.
Format changes by marketplace
The same product needs a genuinely different description depending on where it is listed, and the differences are structural rather than stylistic.
Amazon expects five bullets, each opening with a short capitalised lead-in followed by a sentence. Buyers scan the bullets and rarely read the paragraph below them, so everything that decides a purchase belongs in the five.
Etsy expects prose. The first two lines show above the fold and carry most of the weight, and the tone is closer to a person describing something they made than a catalogue entry.
Google Shopping expects plain descriptive text with no formatting at all - no bullets, no line breaks, no promotional language. It is read by a feed rather than a person, and promotional text gets the item disapproved.
Your own store is the one place with no constraints, which is why it is usually written worst. It should carry the objection handling that the marketplaces have no room for - and its own HTML title tag is a separate field again, written with the Meta Tag Generator.
Bullets or prose
Use bullets where the buyer is comparing several similar products quickly - Amazon, Walmart, most electronics and commodity categories. Bullets are scannable and they force one idea per line.
Use prose where the buyer is choosing something they care about for reasons that are not on a spec sheet - Etsy, craft, apparel, anything with a story. Prose can carry why it was made this way; bullets cannot.
Most owned product pages should use both: a short paragraph that sets up the product, then a spec list underneath. The paragraph earns attention and the list answers the questions.
Write from attributes, not adjectives
The difference between a description that converts and one that does not is almost always specificity.
The first version is a set of claims every competitor also makes, so it carries no information and the buyer discounts it. The second is a set of facts only your product has, and the buyer can act on all four.
This is why the tool asks for attributes or a product page rather than a mood. Give it the fabric weight, the dimensions, the material, the care instructions and the fit, and the output will be specific. Give it “premium and stylish” and it can only give you adjectives back.
The test to apply to any line: could a competitor selling a different product write this exact sentence? If yes, it is not doing any work.
Claims that get listings suppressed
Marketplaces enforce these, and enforcement is usually a suppression rather than a warning - the listing stops selling and you find out from the dashboard.
Health and medical claims. Anything about treating, preventing or curing a condition needs regulatory backing you almost certainly do not have. This includes softer phrasing like relieves, boosts immunity, or aids recovery.
Comparative claims naming a competitor. Better than a named brand invites both a policy issue and a legal one.
Superlatives you cannot evidence. Best, number one, and world-leading are all claims of fact rather than opinion in most marketplace policies.
Guarantees about speed or results. Works in three days, guaranteed results, and lose weight fast are all in the same category.
Promotional text in a feed field. Free shipping, sale, and discount codes get Google Shopping items disapproved, because the feed carries price and shipping in their own fields.
The safe reframe is always the same: replace the claim with the fact underneath it. Not “the most comfortable t-shirt you will own” but “180gsm, pre-shrunk, and it keeps its shape after fifty washes” - if that last part is true.
One description or several
Do not reuse one description everywhere. Amazon rewards attribute density; your own product page rewards story and objection handling; Google Shopping wants neither. The same text does all three jobs badly.
There is also a duplicate-content angle on your own site: if your product page description is identical to your Amazon listing, the marketplace page will usually outrank yours for your own product, because it carries more authority.
Generate per marketplace, which is what the selector is for. It takes seconds and it is the difference between a listing that ranks and one that does not.
FAQ
Frequently Asked Questions
Which marketplaces are supported?
Sixteen, including Amazon, Etsy, Google Shopping, eBay, Walmart and Flipkart. Each one gets its own format - bullet structure, length and tone all change.
Should descriptions be bullets or prose?
Amazon and Walmart expect bullets. Etsy and most owned stores read better as prose with a short spec list underneath. The tool formats to whichever marketplace you pick.
Will it invent features my product does not have?
It writes from the attributes you supply or from the product page you point it at. Check every claim before you publish - a marketplace listing is a commercial statement and you are accountable for it.
Can I use the same description on my own store and on Amazon?
You can, but it is usually worth rewriting. Amazon rewards attribute density; your own product page rewards the story and the objection handling. The same text does neither job well, and the marketplace listing will often outrank your own page for your own product.
What claims should I avoid?
Health and medical claims, comparative claims naming a competitor, and anything about speed of results. Most marketplaces suppress listings for these, and Google Shopping treats them as a policy issue rather than a wording preference.
Why does it ask for the product page URL?
So it can write from what is actually on the page rather than from what you remember being on it. The output is only as specific as the facts it is given.