Free Product Title Generator
Describe your product or paste its page, pick the marketplace you are listing on, and get title options structured the way that marketplace’s catalogue expects - brand, then type, then the attributes that distinguish this variant. Each one measured against the character limit. No signup, nothing stored. Listing images are the next field in the same job - see the Image Compressor when you get there.
Product Title Generator
Enter a product URL or describe the product and get up to 5 keyword-rich title options structured for your target marketplace's search and catalog algorithm.
Title done? Write the listing description next with the Product Description Generator.
Marketplace title formats, side by side
Every marketplace ranks titles differently, so the same product needs a different title on each.
Amazon and Google Shopping both want the brand first because their catalogues match on it. Etsy is the outlier - its buyers search by occasion and style rather than brand, so a title starting with a brand nobody knows wastes the highest-value position.
The brand, type, attribute structure
Almost every marketplace title follows the same skeleton, and the reason is that a catalogue is a database rather than a page.
Brand comes first because it is the field the catalogue deduplicates on. Product type comes second because it is what the query matched. Attributes come last, ordered by how likely a buyer is to search for them - material, colour, size, quantity.
What does not belong: marketing adjectives, punctuation for decoration, ALL CAPS, and promotional text like Free Shipping or Best Seller. Most marketplaces suppress listings for the last of those, and none of them rank you higher for the first three.
The second one is longer and reads worse to a human. It will outsell the first, because it answers what the catalogue is matching on.
Character limits, and where titles actually get cut
The limit and the truncation point are two different numbers, and the truncation point is the one that matters.
Amazon allows 200 characters in most categories but shows around 80 in search results and fewer on mobile. Google Shopping allows 150 and shows around 70 in the carousel. Etsy allows 140 and weights the first 40 most heavily.
So write the first 60 to 70 characters as though they are the entire title, because for most buyers they are. Everything after that is working for the algorithm rather than the reader - still useful, but never at the cost of the opening.
Catalogue titles and page titles are different fields
These get confused constantly, and mixing them up costs on both sides.
The product title is the catalogue field. It goes into your feed, the marketplace ranks and displays it, and it is deliberately literal and attribute-dense.
The page title is the HTML title tag on your own product page. Google reads it, it shows in the organic result, and it should read like a sentence a person would say.
Same product, two fields, two audiences. Using the catalogue title as your page title makes your organic result read like a spreadsheet row. Using the page title in your feed loses the attributes the catalogue matches on. Write your actual page title with the Meta Tag Generator.
Naming a product versus titling it
If you are still choosing the product’s name rather than writing its listing, the constraints are almost the opposite.
A product name should be short, sayable, and distinct enough to trademark and to rank for on its own. It carries no attributes. Its job is to become a search term rather than to match one.
A listing title is long, literal and attribute-heavy, and its job is to match search terms that already exist.
So do the name first and independently, then let it occupy the brand or model slot in the structure above. A name chosen to be attribute-dense - Ultra Soft Organic Tee - is a weak name and a redundant title, because the attributes belong in the title anyway.
Why marketplace titles read badly on purpose
Sellers new to marketplaces often rewrite a generated title to sound better, and lose ranking doing it.
The title is being read by a matching system first and a person second. Commas separating attributes are not bad grammar; they are field delimiters. The repetition of the product type is not clumsy; it is the term being matched.
The place for writing that sounds good is the description and the bullets, where a human is actually reading and deciding. Keep the two jobs separate and each one gets to be good at its own.
FAQ
Frequently Asked Questions
How long should a product title be?
It depends on the marketplace. Amazon caps most categories at 200 characters but truncates in search around 80. Google Shopping allows 150. Write the first 60 characters as if they are the whole title, because on mobile they often are.
Does the brand have to come first?
On Amazon and Google Shopping, yes - brand, then product type, then the attributes that distinguish this variant. On Etsy the convention is looser and search intent leads. The tool follows each marketplace convention.
Do keywords in the title help on Amazon?
Yes, more than almost anything else. The title is the highest-weighted field in Amazon catalogue search. But repeating a keyword does not compound, and a title that reads as spam converts worse even when it ranks.
What is the difference between a product title and a page title?
The product title goes into the catalogue feed and is what the marketplace ranks and displays. The page title is the HTML title tag Google reads. They overlap but they are not the same field, and the marketplace one is usually longer and more literal.
Why do marketplace titles read badly to humans?
Because they are written for a catalogue algorithm that matches on attributes, not for prose. The trade is deliberate. Keep the human writing for the description.
Should I put my brand name in if nobody knows it?
On Amazon and Google Shopping, yes - the catalogue matches on it and an inconsistent brand across listings causes real problems. On Etsy, lead with what the buyer is searching for instead.