Zaprank

Challenge
AccioJob had strong brand demand, but its organic traffic was still heavily dependent on branded searches.
The bigger opportunity was in local and course-intent discovery. Students were searching for job-focused courses and training options across specific cities, but AccioJob did not have strong city-level SEO infrastructure to capture this demand.
With active locations across multiple cities, the absence of dedicated local landing pages, stronger Google Business Profile optimization, and AI-ready answer structures meant AccioJob was missing valuable high-intent traffic.
The challenge was to build a local SEO and GEO foundation that could help AccioJob rank for city-specific course queries, improve discoverability across locations, and become visible across Google, ChatGPT, Perplexity, and Gemini.
How Zaprev Helped
Created dedicated SEO-optimized city pages for key markets like Noida, Hyderabad, and Pune.
Built landing-page structures around local enrollment intent, city-specific demand, and course discovery.
Optimized Google Business Profile listings across active locations to improve local search visibility.
Improved internal navigation so 10+ locations became easily discoverable from the website.
Restructured high-intent pages with AI-citable answer blocks for better visibility in generative search.
Added a GEO layer to make AccioJob’s content easier for ChatGPT, Perplexity, and Gemini to understand and surface.
Strengthened local authority through city-level content, improved page structure, and clearer information architecture.
Built a repeatable framework for scaling city-level SEO across more locations over time.
Results
104% monthly organic click growth from the first to the last month of the 7-month engagement.
54% growth in impressions, verified through Google Search Console.
Key cities including Noida, Hyderabad, and Pune started actively ranking in search results.
10+ locations became discoverable through improved site navigation.
Activated a new AI search traffic channel through referrals from ChatGPT, Perplexity, and Gemini.
Built a scalable local SEO + GEO infrastructure for future city expansion.
Final Quote
“Zaprev helped us build the local SEO and AI search foundation AccioJob needed to move beyond branded traffic. Their work across city pages, Google Business Profile optimization, AI-ready answer blocks, and site navigation helped us significantly improve organic clicks and visibility across key markets.”
— Yashvardhan, AccioJobs
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