Zaprank
Challenge
Jacaruso had deep industry expertise, but its search foundation was limiting discoverability.
Three core service pages were blocked by robots.txt, preventing crawling and indexation. The brand also had visibility in Google AI Overview triggers for relevant queries, but received zero clicks — indicating a disconnect between presence, page structure, and traffic capture.
On top of that, local and business authority signals needed cleanup. Directory listings were inconsistent, technical issues were restricting performance, and key service pages were not structured strongly enough for either Google or AI search engines.
With an average search position of 27.3, Jacaruso was largely invisible to potential clients across high-intent service queries.
How Zaprev Helped
Unblocked critical service pages by fixing robots.txt and crawl restrictions.
Rebuilt the XML sitemap and resolved major crawl and indexation errors.
Reworked all six primary service pages with clearer structure, stronger intent matching, and AI-citable answer blocks.
Corrected 30+ directory listings to rebuild local and business authority signals.
Fully optimized the Google Business Profile for stronger local search presence.
Deployed FAQPage schema across key service pages to improve structured understanding.
Strengthened E-E-A-T signals across the website to build trust and authority.
Structured pages for better discovery across Google AI Overviews, ChatGPT, Perplexity, and Gemini.
Set up AI search monitoring and optimization to improve visibility across emerging discovery platforms.
Results
62% improvement in average search position, moving from 27.3 to 10.3.
Improved from page 3 visibility to page 1 visibility for key search opportunities.
9% growth in impressions, verified through Google Search Console.
Generated 74 AI-referred sessions after GEO deployment.
Achieved 75% ChatGPT engagement rate, making ChatGPT the #1 AI referral source.
Corrected 30+ directory listings to strengthen local and business authority.
Built a stronger technical SEO, local SEO, and AI search foundation for long-term discoverability.
Final Quote
“Zaprev helped us uncover and fix the technical issues that were holding back our search visibility. Their work across technical SEO, service-page restructuring, local authority, and AI search optimization helped us move from being largely invisible to ranking on page 1 and generating new AI-referred traffic.”
— Janel, Head of Marketing
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