Zaploop
Challenge
myHQ DayPass was already a strong flexible workspace product with clear market demand, but growth had started to plateau.
The challenge was not awareness alone. A large pool of users had shown intent in the past but had not converted or had become inactive after initial usage. At the same time, new user acquisition needed to become more precise across cities, micro-markets, workspace locations, and use cases.
To scale DayPass sustainably, myHQ needed to reactivate dormant users, improve inquiry-to-booking conversion, and attract new high-intent users looking for flexible workspaces near them.
The broader challenge was to turn DayPass from a steady demand channel into a repeatable growth engine.
How Zaprev Helped
Managed performance marketing for DayPass as part of myHQ’s broader Google and Meta growth mandate.
Built localized campaigns around high-demand cities, workspace hubs, and micro-markets.
Improved search campaign structure to capture users looking for flexible workspaces, day passes, coworking access, and nearby workspaces.
Created reactivation campaigns across email and WhatsApp for inactive users and past high-intent leads.
Personalized reactivation messaging based on past usage patterns, preferred locations, and booking intent.
Optimized the onboarding journey for new sign-ups with clearer value propositions and smoother booking nudges.
Tested introductory offers, pricing hooks, and usage-led messaging to improve first-booking conversion.
Improved retargeting across Google and Meta to bring users back from inquiry to first DayPass booking.
Continuously optimized campaigns around bookings, conversion rate, reactivated users, and acquisition efficiency.
Results
Helped break the DayPass growth plateau through stronger acquisition, reactivation, and conversion systems.
35% increase in reactivated users through targeted engagement campaigns.
20% improvement in conversion rate from inquiry to first DayPass booking.
2.5X growth in monthly bookings within 6 months.
Improved performance across high-demand cities and micro-markets.
Built a repeatable full-funnel growth system for DayPass across paid media, retargeting, email, and WhatsApp.
Final Quote
“Zaprev helped us break the growth plateau for DayPass by combining performance marketing with sharper reactivation and conversion journeys. Their work across micro-market campaigns, retargeting, WhatsApp, and email helped us bring inactive users back and significantly improve monthly bookings.”
— Vinayak Agarwal, Co-Founder myHQ
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